URL-level content audit of asquaresolution.com: 745 blog posts + 12 pages classified into keep/improve, merge, redirect, noindex, or support. Finds severe topical dilution (mostly off-topic AI/science/geopolitics news) and index bloat, with a consolidation plan, redirect map, internal-linking opportunities, and strategic manual-indexing priorities to rebuild topical authority around GEO/AI-SEO, AI automation, AI consulting, ScamCheck and TrustSeal.
URL-level audit of the live WordPress site (enumerated from the sitemaps: 12 pages + 745 unique blog posts). Method note: this is a slug/URL-level audit (intent, overlap, cannibalization, clustering, bloat) — body-level depth/E-E-A-T is inferred from pattern, not read for all 745. Pair with the GSC "Crawled – not indexed" export to confirm which Tier-C URLs Google is already ignoring (almost certainly most of the news/science filler).
The blog reads as a generic AI/tech news site, not an AI-SEO/automation/scam-intelligence authority. Of 745 posts, only ~12–15 are strategically on-topic. The rest dilute topical authority and create index bloat:
| Segment | Tier | Action | ~Count | Rationale |
|---|---|---|---|---|
| Service pages (GEO, Entity SEO, Digital Marketing UK) | A | keep & improve + index | 3 | money pages |
| Strategic posts (GEO/AI-SEO, ScamCheck/TrustSeal, AI-automation/consulting, SEO-ROI) | A | keep & improve + link to services + index | ~12–15 | revenue/cluster value |
| Legit AI-business / SEO how-to / AI-automation support | B | keep / improve / merge | ~40–60 | support clusters |
| Tools (QR, image-to-PDF) | B | keep (noindex optional) | 2 | utility traffic |
| Regional "top … companies in X" + Dubai listicles | C | merge → 1 hub, or noindex; keep only UK | ~21 | duplicate intent, weak commercial fit |
| Off-topic science/space/physics news | C | noindex / prune | ~94 | zero topical relevance |
| Geopolitics / world-news | C | noindex / prune | ~29 | zero topical relevance |
| Generic dated AI-news roundups | C | noindex / prune (keep a few evergreen) | ~bulk of 100+ | news decay, dilution |
| WP archives (tag/category/author/date/attachment/paginated) | C | noindex via Rank Math | many | classic index bloat |
| Privacy / thank-you / search results | C | noindex | few | non-strategic |
GEO / AI-SEO (cluster → /services/geo-seo/):
Scam / Trust (→ ScamCheck / TrustSeal + /services/ai-consulting/ as proof):
AI automation / consulting (→ /services/ai-automation/, /services/ai-consulting/):
SEO commercial (→ /services/technical-seo/, /digital-marketing-uk/):
These ~14 + the 6 service pages are the manual-indexing priority list — request indexing in GSC after adding schema + internal links.
/digital-marketing-uk/. Or noindex all but UK if they have no links/traffic.| From (pattern) | To | Type |
|---|---|---|
top-N-digital-marketing-companies-in-{country} (non-UK) | the new global hub (or /digital-marketing-uk/) | 301 |
| Dubai marketing listicles (if not targeting Dubai) | global hub | 301 |
| Thin/duplicate GEO explainers | generative-engine-optimization-geo post | 301 |
| Off-topic science/geopolitics/AI-news (no links/traffic) | — | noindex, not redirect (nothing relevant to point to) |
| Off-topic posts with backlinks | nearest relevant pillar | 301 (preserve equity) |
Rule: redirect only where there's a topically-relevant target or link equity to preserve; otherwise noindex/prune (irrelevant redirects get treated as soft-404s).
/digital-marketing-uk/.