Launch Execution Pack — Publishing Queues, Distribution Copy & Weekly Loop

Operational execution pack for launch week. All copy below is produced by the deterministic /api/scam-intel/alert-formats endpoint (zero Vertex cost) — paste-ready, regenerable live per type/place. No new systems; publishing + growth ops only.

A) Launch support flow [you]

1. Merge PR → Vercel auto-deploys. Set NEXT_PUBLIC_SITE_URL first (static-first).
2. Post-deploy smoke (run the §4 command block in the Phase 27 runbook).
3. GSC: submit /sitemap.xml; URL-inspect + request-index the 6 tier-1 hubs.
4. Confirm a live canonical resolves on your origin; Rich Results + PSI-mobile on / + one scam page.

B) Publishing queues (priority order)

Daily scam queue (publish/promote in this order):

1. UPI fraud · 2. OTP fraud · 3. Fake KYC · 4. Phishing · 5. Fake job · 6. Investment fraud (Telegram) · 7. WhatsApp scams (platform hub) · 8. Loan-app · 9. Courier · 10. Electricity-bill.

Hindi queue (already bilingual + Hindi OG — push the Hindi share text): UPI धोखाधड़ी · OTP धोखाधड़ी · KYC धोखाधड़ी · फ़िशिंग · फ़र्ज़ी नौकरी घोटाला · निवेश धोखाधड़ी.

Shorts queue (hooks):

• UPI: "Got this message? It could be UPI Fraud. Here's the one sign that gives it away…"
• OTP: "Got this message? It could be OTP Fraud. Here's the one sign that gives it away…"
• KYC: "Got this message? It could be KYC Fraud. Here's the one sign that gives it away…"
• Fake job: "Got this message? It could be Fake Job. Here's the one sign that gives it away…"
• Investment: "Got this message? It could be Investment Fraud. Here's the one sign that gives it away…"

LinkedIn authority queue (3): "Why UPI refund requests are a scam" · "The KYC-freeze SMS pattern" · "Investment groups that block withdrawals."

X/Twitter alert queue (5): one thread per tier-1 type — opener + 3 red-flag tweets + safety + report (from alert-formats?type=<id> → twitterThread).

C) Discover candidates + headlines

Strongest Discover candidates (tier-1 demand + high severity + freshness): UPI fraud, OTP fraud, KYC fraud, phishing, investment fraud. Emotional-but-truthful headlines (auto-generated, no clickbait):

• "UPI Fraud: How It Works and How to Stay Safe"
• "KYC Fraud Explained — Warning Signs and What to Do"
• "Is It an Investment Fraud? A Quick Way to Check" Freshness + seasonal opportunities: push the in-season hub ahead of peaks — Festival scams (Oct–Nov, Mar), Tax-season (Mar–Apr, Jul), Election scams (around polls). Surface via the homepage trending ticker + seasonal hub.

D) GEO / AI-visibility tracking

• AI Overview / featured snippets: spot-check tier-1 "what is / is this a scam" queries; the direct-answer lead + comparison block + speakable schema target these.
• FAQ opportunities: each page ships FAQPage; watch GSC Enhancements for eligibility.
• Entity growth + semantic expansion: /api/scam-intel/growth?view=entities (fastest-growing categories/platforms/regions) and ?view=leverage (publish-priority).

E) Distribution copy (ready-to-paste, priority scams)

Live for any type/place: GET /api/scam-intel/alert-formats?type=<id>&place=<city>.

UPI fraud — X: 🚨 UPI Fraud alert / A "refund" that asks you to APPROVE or enter your UPI PIN. / ✅ Never enter your UPI PIN to RECEIVE money / Report: 1930 / <url> UPI fraud — WhatsApp: 🚨 *UPI Fraud Scam Alert* … ⚠️ A "refund" that asks you to APPROVE or enter your UPI PIN … ✅ Never enter your UPI PIN to RECEIVE money … 📞 1930 … 🔗 <url> _Forwarded by ScamCheck_ UPI fraud — carousel: UPI Fraud → How it works → 🚩 refund asks to APPROVE/PIN → 🚩 unknown collect requests → 🚩 pressure to act fast → ✅ never enter PIN to receive → Report 1930.

Fake KYC — X: 🚨 KYC Fraud alert / Urgent KYC link by SMS/WhatsApp. / ✅ Banks do not update KYC via random links / Report: 1930 / <url> Fake job — X: 🚨 Fake Job alert / Upfront fee to start work. / ✅ Legitimate jobs never charge you to join / Report: 1930 / <url> Investment (Telegram) — X: 🚨 Investment Fraud alert / Guaranteed or fixed high returns. / ✅ No real investment guarantees returns / Report: 1930 / <url> OTP — X: 🚨 OTP Fraud alert / Anyone asking for your OTP. / ✅ No bank or company ever needs your OTP / Report: 1930 / <url>

Telegram alert format: title → how it works → warning signs (bullets) → "Do this" → Report 1930 · cybercrime.gov.in → Full guide. WhatsApp format: emoji header + one sign + one action + 1930 + link + "Forwarded by ScamCheck."

Reddit-safe summaries (no clickbait, no link-spam — lead with help, link once):

• r/Scams / r/india: "PSA: a common UPI 'refund' scam — if a 'refund' asks you to APPROVE a request or enter your UPI PIN, it's a scam (you never enter a PIN to receive money). Report to 1930 / cybercrime.gov.in. More patterns + how to verify: [link]."
• Fake job: "Heads-up on 'work-from-home task' offers that charge a registration fee or ask you to deposit to 'unlock' earnings — legit jobs never charge you. Details + red flags: [link]."

F) Monitoring support (where to look)

G) Cost discipline (keep these)

• Vertex stays capped (DAILY_BUDGET_USD=1, DEEP_TIER=flash, AUTOPILOT_PER_RUN=1) until traffic justifies more.
• All distribution copy here is deterministic (no AI) — generate freely.
• Reuse cached generations; let dedup + quality gate prevent rework; crons early-exit when idle. Don't enable ads until CWV verified live.

H) Weekly optimization loop

Each week:

1. Content priorities: pull /api/scam-intel/growth?view=leverage (RPM × demand × momentum) → publish/promote the top movers.
2. Highest-performing entities: ?view=entities (fastest-growing) → double down with combos + Hindi.
3. Highest CTR opportunities: GSC Performance → pages with high impressions + low CTR → improve title/headline (honest).
4. Best internal-link opportunities: link new trending pages from the hub + related type pages (keep depth ≤3, 0 orphans).
5. Strongest backlink opportunities: ?view=backlink → pitch the widget to the matching audience (fintech/news/forums).
6. Discover: promote in-season hub + freshest tier-1 pages; verify large-image previews.

Bottleneck rule: only add infrastructure if a real one appears (e.g. cost spike → lower caps; crawl stall → add internal links; throughput → split AI calls to a worker). Otherwise: publish, distribute, monitor, compound.