3 items across 2 sections
How asquaresolution.com (WordPress) was wired into a four-property ecosystem with AI Execution Lab, TrustSeal, and ScamCheck — covering navigation integration, cross-domain GA4, SEO cross-linking, and the measurable traffic effects of treating standalone apps as one brand.
GA4 was tracking asquaresolution.com, lab.asquaresolution.com, trustseal.asquaresolution.com, and scamcheck.asquaresolution.com as separate sessions when users crossed subdomains. Caused inflated session counts and broken user journeys.
NEXT_PUBLIC_GA_MEASUREMENT_ID was scoped to all Vercel environments (Production, Preview, Development). Every preview deployment URL accessed during development fired GA4 events to the production analytics property. Production session counts, traffic sources, and pageview totals were inflated by developer and build-verification activity until the variable was rescoped to Production only.